Senior Copywriter Job at DEPT®, Toronto, ON

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Job Description

WHO ARE WE?

The bigger picture: DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia and many, many more.

Our team of 4,000+ digital specialists across 30+ locations on five continents deliver pioneering work on a global scale with a boutique culture. We live and breathe our 'big enough to cope, small enough to care' ethos, providing an inclusive, supportive and an exciting place to accelerate your career.

This role is part of our Personalised Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more!

JOB PURPOSE:

You will write, edit, and optimise compelling, relevant copy for Moody's, a global credit rating and risk assessment firm. You will work across various digital channels (ex. landing pages, display ads, CRM, etc), developing concepts and providing relevant copy that engages various audiences. Partnering closely with Moody's marketing stakeholders, you'll have a clear understanding of the goals and KPIs for content pertaining to different financial products, and your expertise will help the messaging take shape in a brand-affirming, customer-centric way.

This is a 5 month fixed term contract.

KEY RESPONSIBILITIES:

  • Create clear, effective, and original copy and content for Moody's digital marketing
  • Identify gaps in content strategy and generate creative solutions
  • Work with Moody's stakeholders to build our customer journey for various audiences and thematic categories
  • Fix any content issues that might arise with new platform or templates
  • Develop creative ideas and concepts across various channels
  • Adhere to clients' tone of voice and brand guidelines; help evolve copy guides for Moody's digital landscape
  • Research competitors and trends for creative inspiration
  • Collaborate with design and account management
  • Contribute to team creative brainstorms
  • Participate in and contribute to monthly global Copy Team meetings

SKILLS AND PREVIOUS EXPERIENCE:

  • Exceptional language and grammar skills
  • 1-3 years of experience as a copywriter is a must
  • Experience with content strategy, content management preferred
  • Experience with marketing and project management a plus
  • Background in agency or brand is preferred
  • Experience in Finance, Insurance, Legal or other related field is a plus
  • In-depth knowledge of multi-channel digital copy and brand development
  • Ability to write compelling marketing and content copy that informs and engages
  • Confidence working with other departments and stakeholders and clients
  • Readiness to work at a fast pace on large marketing campaigns with many assets
  • An understanding of the importance of consistency across different touchpoints of a user journey
  • Ability to present work to large groups and communicate ideas clearly and enthusiastically
  • A collaborative approach to getting things done

WE OFFER:

  • 15 days paid holiday exclusive of bank holidays
  • Full dental and healthcare cover
  • Mental health support
  • A flexible, hybrid working policy
  • Possibilities to do what you do best and to develop your skills further with training, development and certifications
  • Buddy Program: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT®
  • Annual trip to the DEPT® Festival in the Netherlands: a chance to meet other people in DEPT®, see great talks from industry leaders, and have an all-expenses-paid weekend of fun!
  • Global Annual DEPT® Cares Day which cadets can donate their skills to support local charities
  • Other soft benefits including, refreshments provided in the office and a social calendar with weekly and monthly events on a team or agency level

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DEPT® is proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.

Learn more about our diversity, equity, and inclusion efforts here.

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