Job Description

SEO and Marketing Specialist
Bay River College is an accredited Private Career College conveniently located in NE. Calgary (1.6Km / 1Mile from Whitehorn Station) that offers a variety of unique diploma and certification programs. At Bay River College, we focus on diploma and certification programs that are designed to fill real needs intoday's job market. We're committed to the success of our students, graduates, and staff alike.

We are looking for an “in-house” SEO/SEM and marketing expert to manage all search engine optimization and marketing activities, design and develop marketing campaigns and promotions.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI. You will also be responsible for the design and implementation of marketing campaigns and promotions for the college and its programs, promotions, and special events.
Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Design marketing campaigns for the college, programs offered at the college, and promote special events.

Requirements

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Experience in graphic design with various software (Photoshop, Illustrator, GIMP, etc…)
• Applicant(s) must either reside or be relocating to Calgary or the Calgary area

Job Types: Full-time, Permanent

Salary: $27.00-$50.00 per hour
Application Questions
You have requested that Indeed ask candidates the following questions:

How many years of SEO experience do you have?

Job Type: Full-time

Salary: $27.00-$50.00 per hour

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay
• Commission pay

Experience:

• Digital marketing: 3 years (required)
• SEO: 3 years (required)

Work Location: In person

Expected start date: 2023-03-13

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